Plzeňský Prazdroj

Digital Platform for B2B Distribution

UI/UX

Beverage

Digital Platform for B2B Distribution – preview

Client

Role

Industry

Plzeňský prazdroj

UI/UX Designer

Brewing

Plzeňský prazdroj sought to enhance its loyalty program for distributors and resellers. The existing manual process was cumbersome and time-consuming, leading to inefficiencies in the sales department as they spent a significant amount of time managing loyalty program activities. The challenge was to design a user-friendly and efficient digital web app that automates the loyalty program, freeing up the sales department to focus on their core work.

Results and outcomes

The new digital loyalty platform successfully addressed the inefficiencies of the manual system. The sales department reported a significant reduction in administrative workload, allowing them to focus on core sales activities. B2B partners appreciated the user-friendly interface and improved accessibility, leading to higher engagement and satisfaction.

+40% increase in reward engagement
through real-time tracking and mobile access.

+55% improvement in accessibility
thanks to mobile-first design.

+30% boost in user satisfaction
driven by gamified, personalized experience.

Problem statement

B2B partners found the existing loyalty program difficult to access, unengaging, and lacking transparency. The manual, desktop-based system offered no real-time updates, limited mobile access, and unclear reward structures—leading to low participation and poor user satisfaction. To drive engagement and efficiency, a new digital platform was needed to deliver mobile accessibility, personalized experiences, and a transparent, intuitive interface.

Goals

Improve Accessibility and Transparency: Enable real-time tracking of points and rewards with a mobile-friendly platform to increase trust and daily engagement.

Boost Engagement through Personalization: Deliver tailored rewards, clear point logic, and timely notifications to make the loyalty program more relevant and motivating.

Enhance User Experience Design: Redesign the interface with gamification elements and modern visuals to create an intuitive, enjoyable, and easy-to-use experience for B2B partners.

My design process

I followed a user-centered design approach, combining stakeholder input, user research, and iterative prototyping. Starting with understanding the needs of both B2B partners and the sales department, I used insights to create flows, wireframes, and a modern, mobile-first UI that streamlined loyalty program usage and improved user satisfaction.

Research

I conducted stakeholder interviews with the sales team and usability-focused interviews with B2B partners to identify key pain points. In parallel, I analyzed competitor loyalty programs and industry benchmarks. This research surfaced critical gaps—namely, the lack of mobile access, unclear reward systems, and low personalization—which became the foundation for design decisions.

Understanding the Problem

Early discovery revealed that B2B partners struggled with the legacy loyalty platform due to poor accessibility, lack of transparency, and minimal engagement features. Sales teams were burdened by manual processes, leading to inefficiencies. My goal was to translate these challenges into actionable UX priorities.

Key findings

Digital Platform for B2B Distribution – Understanding the Problem

Pain points

User Persona

Based on research findings, I created a primary persona: a busy wholesale partner managing multiple product lines who expects quick access to rewards, mobile convenience, and a transparent tracking system. This persona guided decisions around flow, UI behavior, and communication clarity.

User Flows & Wireframes

I mapped out simplified user flows to reduce friction—from logging in and tracking points to claiming rewards. Low-fidelity wireframes were created to test layout, navigation, and core interactions. Feedback sessions with stakeholders and users helped validate these flows before moving into high-fidelity design.

UI Design

The final UI was designed to be clean, mobile-first, and engaging. I incorporated gamification elements such as badges and progress trackers to boost motivation. A modern design system ensured consistency across pages, while real-time updates and personalized reward views enhanced clarity and usability.